January 2003 Visitor Survey Report

Airline agents and the tax collector at Blowing Point were asked to hand out forms to all non-residents leaving Anguilla. One person could complete the form on behalf of the group or family. A total of 650 forms were completed and returned. The returns were as follows:

Source of Forms	Number completed	Percent
CARIBBEAN STAR	52	8.0%
L.I.A.T.	71	10.9%
WINAIR	84	12.9%
AMERICAN EAGLE	162	24.9%
BLOWING POINT	171	26.3%
Tax officers at Airport	110	16.9%
Total	650	100.0

Tax officers at the airport gave out forms to those travelers who had not been given forms by the airline agents.

There were 590 forms completed by tourists i.e.: those who stay overnight. The forms were completed on behalf of 1,765 tourists and 144 excursionists. It is estimated that there were about 4,000 tourists leaving Anguilla during January and 3,500 excursionists. The coverage of tourists is therefore about 45% and excursionists only 4%. The tabulations are therefore mainly for tourists and not excursionists. The tabulations are based upon questionnaires rather than actual numbers of travelers as one questionnaire can represent more than one traveler.

Place of Residence

Country/Region of Residence	% January 2003 who completed survey	% Dec. 2002 Tourist Arrivals
U.S. North East	52.4%
U.S. North West	5.8%
US Rest	14.2%
Total United States	72.4%	69.1%
United Kingdom	5.9%	6.5
Italy	1.0%	1.6
Germany	0.7%	1.8
France	0.5%	n.a.
Other Europe	1.4%	3.1
Total Europe	9.5%	13.0%
St. Martin/St Maarten	1.0%	0.5
Caribbean	9.3%	11.8
Canada	3.2%	3.9
Other	4.6%	1.7
Total	100.0%	100.0%

The representation of tourists who responded to the questionnaire by country of residence was similar to that of arrivals during the month December 2002. Arrivals data is not exactly comparable to the survey population because some people may have arrived in December but not left in January 2003. Also the questionnaire was completed by one member of a tourist party not by all members of the party. The survey results show that 72% of tourists who left Anguilla in January were from the United States with the majority living in the North East. 10% were from the United Kingdom and 9% were from the Caribbean.

Number of Travelers in a Tourist Group

Just over half of the tourist groups were couples, 16% were by themselves and 15% were groups of 5 or more.

No in group	Percentage
1	15.8%
2	51.2%
3	8.8%
4	9.3%
5	3.9%
6	2.7%
7	1.5%
8	1.5%
9	1.9%
10 or more	3.4%
Total	100.0%

Age of Tourists

The age groups of tourists were fairly evenly distributed with there being slightly more women in their thirties. 51% of tourists were males and 49% females.

Age Group	Males	Females	Total
Under 18	13.8%	13.0%	13.4%
18 - 29	20.6%	17.0%	18.9%
30 - 39	15.1%	20.1%	17.6%
40 - 49	18.1%	17.8%	18.0%
50 & over	32.4%	32.1%	32.2%
Total	100.0%	100.0%	100.0%

Travel Companions

People who travel alone tend to stay with friends or relatives, while families and friends prefer villas or apartments. Hotels were the favourite for couples traveling together.

Travel Companion	Boat	Friends/relatives	Hotel	Own property	Villa/apartment	Total
Alone	0.0%	54.9%	26.8%	12.2%	6.1%	100.0%
Family	0.0%	16.3%	48.2%	6.4%	29.1%	100.0%
Friend(s)	1.8%	12.3%	56.1%	7.0%	22.8%	100.0%
Other	0.0%	5.0%	85.0%	0.0%	10.0%	100.0%
Spouse/partner	0.4%	7.5%	60.8%	5.8%	25.4%	100.0%
Total	0.4%	17.1%	53.6%	6.6%	22.4%	100.0%

Airlines Used to Travel to Anguilla and Satisfaction

The majority of tourists used American Airlines to travel to Anguilla either directly or taking American to St. Martin and then the ferry. 61% of tourist used American in January 2003.

Airline	Percent
American	56.6%
American and other	4.2%
Caribbean Star	3.6%
Caribbean Star and other	0.7%
Liat	9.3%
Liat & other	1.9%
Winair	2.2%
Winair and other	2.0%
US Airways	7.5%
Charter	0.8%
Private Plane	1.0%
Other	10.2%
Total	100.0%

US Airways and Winair were used by 12%, 11% used LIAT and 4.3% used Caribbean Star. 2% of tourists used either a private plane or charter to reach Anguilla.

Close to 20% of visitors said they had trouble in booking their flights. 6% said they had problems due to cost and 13% had problems because the flights they wanted were not available.

93% of first time tourists said that they would visit Anguilla again.

Travel Route to Anguilla

Close to a third of Anguilla’s tourists travel to St. Martin first to reach Anguilla and close to a quarter take the ferry boat from St. Martin to reach Anguilla. 10% go via Antigua and a half travel to Anguilla via Puerto Rico.

	Percentage
St Maarten, then ferry	22.7%
St Maarten, then fly	10.0%
Via Puerto Rico	48.0%
Via Antigua	9.7%
Other	9.7%
Total	100.0%

Length of Tourists’ Stay

The majority of tourists who departed in January stayed for more than a week. Only 47% stayed for a week or less. Close to 10% stayed for more than 2 weeks. The proportion staying for a longer period may increase as the season progresses.

Length of Stay	Percentage
1 - 3 days	11.7%
4 - 7 days	35.6%
8 - 15 days	43.1%
16 - 23 days	5.9%
24 or more days	3.7%
Total	100.0%

Sources of Information About Anguilla

The majority of tourists heard about Anguilla from family or friends. The Internet is becoming increasingly a more important source of information about Anguilla with 13% of first time tourists hearing about Anguilla from the Internet.

Source of Information About Anguilla	Repeat Visitors	First Visit	Total
Friends or relatives	56.0%	54.6%	55.4%
The Internet	2.6%	12.8%	6.7%
Travel Agent	9.3%	10.6%	9.8%
Other	32.1%	22.0%	28.1%
Total	100.0%	100.0%	100.0%

Where do Tourists Stay?

More than half of Anguilla’s tourists stayed in hotels. Just under a quarter stayed in rented properties and 17% stayed with friends or relatives.

Accommodation Type	Percent
Hotel	53.6%
Villa/apartment	22.4%
Friends/relatives	17.1%
Own property	6.6%
Boat	0.4%
Total	100.0%

Main Purpose of Visit

The main purpose of tourists for visiting Anguilla is for a vacation. 78% came for this purpose.

Main Purpose of Visit	Percent
Vacation/leisure	78.0%
Visit family/friends	8.5%
Business	7.1%
Scuba Diving/snorkeling	2.2%
Honeymoon	2.0%
Health	0.5%
Other	1.7%
Total	100.0%

Potential Attractions

Respondents were asked if they were considering a return visit to Anguilla how certain attractions would affect their decision. None of the four attractions listed would attract visitors to make a return visit but most were in favour of a Yacht Marina for which 45% said they would be attracted by to make a return visit. The attractions that would most deter them to make a return visit were a casino and cruise ships. 87% said these attractions would be a deterrent. 72% said they would be deterred by time-shares.

Tourist Expenditures

More than a third of tourists spend more than US$300 per person per night on accommodation and 19% stay for free. As is to be expected, those staying in their own property or staying with friends or relatives tend to pay nothing. Where they do pay it is because their family usually lives in the house and they are visiting as a result they make a contribution to their accommodation.

More than a half of tourists staying at hotels paid more than US$300 per night per person while only a quarter staying in villas paid this amount.

Accommodation Cost per Person per Night	Friends/relatives	Hotel	Own property	Villa/apartment	Total
$0	87.2%	2.7%	66.7%	6.1%	19.5%
US$1 - $49	1.3%	6.4%	0.0%	7.8%	5.6%
US$50 - $99	6.4%	5.0%	0.0%	20.0%	8.3%
US$100 -$149	0.0%	9.7%	3.7%	18.3%	9.8%
US$150 - 199	2.6%	8.1%	18.5%	6.1%	7.3%
US$200 - 249	1.3%	6.0%	3.7%	7.8%	5.6%
US$250 - $299	0.0%	9.7%	0.0%	9.6%	7.7%
US$300 or more	1.3%	52.3%	7.4%	24.3%	36.1%
Total	100.0%	100.0%	100.0%	100.0%	100.0%

Fewer tourists spend nothing on eating with only 4% falling into this group. A quarter spend less thanUS$50 per person per day and a fifth spend more than US$200 per person per day.

Eating Costs Per Person Per Day
$0	4.4%
US$1 - $49	23.8%
US$50 - 99	24.3%
US$100 - $149	15.4%
US$150 - $199	11.5%
US$200 or more	20.6%
Total	100.0%

The cost of the flight paid per person varies significantly by the country from which tourists live. Tourists traveling from the United Kingdom have the widest range of costs for their flights. More than a quarter paid less than US$500 and at the other end of the scale close to a quarter paid more than US$3,000. On the other hand those from the United States tended to pay between US$500 to $2,000.

	Cost of Flight
Residence	Less than US$500	$500 - $999	$1,000 - $1,999	$2,000 - $2,999	$3,000 or more	Total
Canada	5.6%	22.2%	50.0%	22.2%	0.0%	100.0%
Caribbean	92.3%	1.9%	5.8%	0.0%	0.0%	100.0%
Europe	18.8%	31.3%	37.5%	12.5%	0.0%	100.0%
U.S. North East	15.9%	54.6%	21.0%	5.9%	2.6%	100.0%
U.S. North West	21.9%	25.0%	43.8%	6.3%	3.1%	100.0%
US Rest	21.3%	50.0%	23.8%	3.8%	1.3%	100.0%
United Kingdom	28.1%	18.8%	21.9%	9.4%	21.9%	100.0%
Other	40.0%	28.0%	12.0%	12.0%	8.0%	100.0%
Total	26.2%	41.6%	22.4%	6.3%	3.4%	100.0%

Activities

There were eleven activities on the questionnaire that visitors were asked if they had engaged in. Three quarters of the tourists who completed the questionnaires provided information on these activities. 16% of tourists participated in at least five of the activities listed. The most popular activity was snorkeling which close to half or tourists did. A third took a tour of Anguilla and or a trip to our neighboring islands. Close to 30% had a spa treatment and 22% took a trip to the Cays.

Activities	Percent who participated
Bird watching	10.0%
Dolphin swim	8.8%
Fishing	5.0%
Island tour	35.1%
Museum	2.9%
Nature trail	8.6%
Scuba diving	7.9%
Snorkeling	49.8%
Spa treatment	28.7%
Trip to neighboring islands	32.8%
Trip to offshore cays	21.5%

Satisfaction with Services

Tourists were asked to rate ten services that they would have benefited from during their visit. They were most satisfied with Peace and tranquility, with 97% rating it as good, Safety and security and Accommodation were rated as good by 90% of the tourists. Roads clearly need some work with 21% rating them as poor. Interestingly Telephone and cleanliness need some work too. 13% rated the telephone and Internet service as poor and only two thirds rated the Island’s cleanliness as good.

Service	Good	OK	Poor	Total
Island’s Cleanliness	65.7%	30.7%	3.6%	100.0%
Peace & tranquility	97.4%	2.6%	0.0%	100.0%
Customer Service	83.6%	14.7%	1.6%	100.0%
Safety & Security	91.7%	8.0%	0.4%	100.0%
Roads	16.4%	63.1%	20.5%	100.0%
Dining	86.3%	13.7%	0.0%	100.0%
Accommodation	90.3%	9.5%	0.2%	100.0%
Taxi service	84.1%	14.0%	1.9%	100.0%
Telephone & Internet	50.4%	36.4%	13.2%	100.0%
Customs & Immigration	80.5%	17.8%	1.7%	100.0%

January 2003 Visitor Survey Report

Source of Forms

Percent

Percentage

Activities

Percent who participated

Service